ZEE5, the video streaming service from entertainment network Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ZEE5 Kids. Positioned as a bespoke content provider for the younger viewers, the new service will comprise of 4000+ hours of entertainment content, across genres, languages, formats and age-group based curations for kids. The service is free for consumption.
ZEE5 Kids will also launch exclusive digitals like Gadget Guru, Guddu and Bapu in the coming weeks. The service will offer a library spread across multiple languages – Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam and Bhojpuri.