Big Magic is an Indian free television channel owned by Essel Group Zee Entertainment Enterprises. The channel was launched on 4 April 2011 as Big Magic by Reliance Broadcasting Network. In 2016 it was acquired by Zee. During the ownership of Reliance, the most popular shows were Har Mushkil Ka Hal Akbar Birbal, Mahisagar, and Nadaniyaan. It broadcasts episodes of shows on Zee TV and &TV. The channel also broadcasts many cartoon shows. In 2020, the channel acquired StarPlus hit serials like Dharti Ka Veer Yodha Prithviraj Chauhan, Son Pari & Hatim.